Balmain in association with L’Oreal Paris creates new line of Affordable Lipsticks scheduled to hit the racks in September 2017. The French Fashion House headed by designer Olivier Rousteing has collaborated on collection of the beauty brand’s bestselling Color Richie Lipsticks. Twelve shades of Lipsticks will be created which are divided into three color platter.

Olivier Rousteing along with L’Oreal Paris aspires to merge accessible beauty with high fashion with this new Color Richie Limited Collection of Lipsticks. Rousteing feels the need to appeal to wider range of women across demography and cater to vast audience. He also states that with this launch of Lipsticks, people can enter the Balmain Universe which otherwise might seem unaffordable for them. With L’Oreal Paris which is the Official Partner for Paris Fashion Week for the next season, he will be hands on with every part of the beauty line from packaging to promotions and the product off course.

Olivier Rousteing is known to applaud diversity in Fashion World. He casts models from all ethnicity for his Catwalk Shows and Campaigns. The range of Lipsticks will take clue from Balmain’s runway themes and applaud diversity. The color palette will include shades for Asian Skin, White Skin and Black Tone.

L’Oreal Paris Spokesperson reveals that they are thrilled on the collaboration. It adores the vision of new Parisian Beauty developed by Olivier Rousteing. The Collection of Lipsticks aims to democratize runway beauty for everyone.

Olivier Rousteing and L’Oreal Paris share similar vision of Strong Women across the globe. Both of them speak of women empowerment in diverse ways. This new beauty line will speak of this vision.

Notable Fashion Icons like Victoria Beckham, Jason Wu and Prabal Gurung have always collaborated with beauty brands in the past.